Carolee Weisberg, Vice-President of Top Floor Creations, LLC (TFC) began perfecting her chocolate chip cookie recipe at 12 years old. (Back then she was Carolee Strong, which would later inspire the Buzz Strong’s brand name.) After enjoying Carolee’s gourmet talent for several years, Carl Weisberg, TFC’s President, struck upon the idea of combining Carolee’s cookies with real coffee. Thus, Buzz Strong’s Coffee Cookies were born, combining a coffee feeling with great taste. Now you could “have your coffee and eat it too”.
Carl Weisberg’s experience as a commodities trader and advertising executive, gave him just what he needed to lead TFC and make his idea a reality. He manages all day to day operations of TFC and works closely with the bakery and graphic design team to make sure every product is of the highest quality. Everything produced by TFC must meet his approval. Carl’s dedication to TFC has helped him to spread the Buzz Strong’s brand across the U.S.
As TFC grew, Carolee was able to utilize more than just her gourmet cooking abilities. She works with the bakery to ensure that all products meet her standards for appearance, taste, and quality. Every product must come as close as possible to her original recipes. In addition, Carolee continually works with the graphic design team to make sure that all artwork and packaging represents the spirit and quality of TFC’s products. She also uses her business experience to ensure that TFC runs smoothly.
With TFC emerging into the international marketplace, it was the right time to bring in additional resources. Greg Lim, was brought in as Vice-President of Corporate Affairs and International Sales. He shares the same passion for Buzz Strong’s as do Carl and Carolee. Greg has brought to TFC a vast array of skills and experience that will propel Buzz Strong’s Coffee Cookies worldwide.
Rounding out the team, Angelica Ferdinand began working with TFC in 2007. With extensive experience in computers, she does all the IT and technical work for TFC. As webmaster of the Buzz Strong’s site, she is responsible for both the maintenance and designs. Additionally, she works closely with both Carl and Carolee in the main office helping with daily operations. Angelica is also in charge of marketing for all of TFC’s products.
TFC isn’t your average company, it constantly evolves as it grows and the Buzz Strong’s brand gains more attention. Everyone on the TFC team has ideas that are important. TFC values creativity and intelligence, and recognizes that everyone has something to contribute. Constant collaboration has led to TFC producing the highest quality snack foods on the market. Most important to the TFC team is the feedback they receive from loyal customers.
